Premium handbag brand from the House of Titan, IRTH has officially launched its first exclusive store in Palladium Mall, Mumbai, marking a significant entry into the city’s vibrant fashion landscape.
The store features a distinctive yellow canopy and an innovative façade designed to capture the attention of fashion enthusiasts. Inside, the space is tailored to enhance the shopping experience with dedicated trial zones and experience counters where customers can explore how IRTH bags accommodate daily essentials.
The store’s design was developed by Dalziel & Pow, a London-based brand innovation studio.
Mark Frankland, Associate Creative Director elaborated on the concept, stating, “IRTH’s store concept embraces a clean, minimal aesthetic enriched with textural highlights that invite tactile exploration with a playful twist. Our aim is to create a shopping destination that encourages hands-on discovery, where every detail surprises, emulating the bags themselves.”
In a strategic partnership, IRTH has collaborated with Lovebirds, an independent premium fashion label, to design uniforms for the store staff. The uniforms reflect a blend of functionality and style, promoting free movement while mirroring IRTH’s aesthetic. The collection includes versatile jackets and accessories that cater to both weekday and weekend looks.
The product lineup at the new store includes various handbag styles, from power-move workbags to party-ready clutches. Each bag features IRTH’s signature “delights,” which incorporate practical elements such as padded shoulders, key holders, wire organizers, and detachable pouches. Exclusive to this brand store, the new Leather Edit highlights Indian craftsmanship with styles priced between rupees 5,995 and rupees 10,995, showcasing options in genuine pebbled leather.
For customers looking for smaller items, the store also offers “IRTH Little Joys,” which includes genuine leather miniatures such as bags, bookmarks, and passport holders, priced between rupees 295 and rupees 1,595. Additionally, a personalisation and gifting station allows shoppers to customize their purchases, enhancing the gifting experience.
Kanwalpreet Walia, Marketing Head of IRTH, expressed enthusiasm about the launch, “The store is a charming and joyful place for women to discover many possibilities with IRTH. The design allows for joyful discovery inside, with a storefront that evokes the warmth of a café. We invite women from all spheres of life to come to experience our thoughtfully crafted bags in a joyfully curated store.”
