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Insight Cosmetics expands into skincare market

Beauty brand Insight Cosmetics is entering the skincare market with a new line of 11 serums. This launch follows four years of research and development.

The serums are 100% vegan, toxin-free, dermatologically tested, and promise effective results within 14 days. They are designed specifically for Indian skin types, aiming to provide safe and effective skincare solutions.

Mihir Jain, the Sales & Marketing Director of Insight Cosmetics, said, We are excited to take the next step of our journey by expanding into the skincare market. Through the new line of high-quality, toxin-free serums designed for Indian skin types, we aim to bridge the gap between affordability and quality.”

Product Range

The range includes formulations for brightening, reducing dark circles, eliminating spots and dullness, hydrating, anti-aging, and acne prevention. These products focus on hydration, brightening, moisturizing, and correcting skin concerns, and are offered at budget-friendly prices. This new range will be available both in online and offline stores.

Insight Cosmetics, established in 2012, has an existing portfolio of over 350 SKUs, including nail polish, lipsticks, mascaras, eyeliners, eyeshadows, foundations, concealers, lip gloss, and makeup brushes. The brand’s move into the skincare segment reinforces its commitment to the clean beauty movement.

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