South Korean skincare brand Innisfree has launched its first brand film, featuring its new ambassador Wamiqa Gabbi. The film, titled “Isle Be There: A Magical Dream of Innisfree’s Island,” takes viewers on an enchanting journey to Innisfree’s Island, the source of its natural ingredients. Produced by Social Whistles Studio, the film highlights the brand’s commitment to purity and nature.
In the film, Gabbi is transported to the lush, green island, where she explores the origins of Innisfree’s ingredients. The film also introduces symbols highlighting the brand’s cruelty-free and animal-friendly values.
Speaking about her experience, Gabbi said, “The film captures Innisfree’s promise of purity and care, rooted in nature. I’m honoured to be associated with a brand that cares for the environment and animals as much as I do.”
Paul Lee, Managing Director & Country Head of Innisfree, commented, “This brand film is more than just a campaign – it’s a celebration of nature’s treasures and the purity that defines Innisfree. We wanted to create something immersive and bring our audience closer to the origins of our products. We hope this film inspires Indian consumers to embrace skincare that is not only effective but also kind to the planet.”
The film highlights the brand’s hero products and natural ingredients, while emphasising its dedication to sustainable and ethical beauty practices.
Mini Sood Banerjee, Assistant Director & Head of Marketing, added, “At Innisfree, nature is not just an inspiration—it’s our collaborator. From volcanic clusters to green tea seeds and cherry blossoms, every ingredient symbolises the purity and effectiveness of nature. The song ‘Isle Be There’ isn’t just a creative touch in the film – it’s a promise that Innisfree will continue to bring the goodness of the Island to skincare lovers across India.”
About Innisfree
Founded in 2000, Innisfree is a skincare and cosmetics brand known for harnessing the power of nature to rejuvenate the skin. Inspired by the pristine Jeju Island in Korea, the brand uses natural ingredients such as green tea, volcanic ash, orchids, and tangerines, sourced sustainably. Innisfree is committed to eco-friendly packaging and responsible production processes, with a product range that includes skincare and makeup designed to enhance natural beauty.
