Wacoal India, the premium Japanese lingerie brand, has launched its much-anticipated Cool Comfort Collection for Spring/Summer 2025. Tailored for the modern Indian woman, this new line redefines warm-weather lingerie with a seamless fusion of functionality, breathability, and refined style.
At the heart of the collection is Wacoal’s advanced Cool Touch fabric—an innovative material engineered to provide a remarkable cooling sensation by reflecting body heat and enhancing airflow. Lowering the fabric’s temperature by 2–3 degrees, it ensures a consistently fresh and airy feel, making it the perfect companion for India’s rising summer temperatures.
The collection stands out not only for its performance but also its design sensibility. Available in serene pastel shades, each style features perforated cups and rice-knit fabric to further boost ventilation and comfort. From busy workdays to relaxed weekends, these bras and panties promise effortless elegance and freshness throughout the day.
The Cool Comfort Collection includes three distinct bra styles, each with coordinating panties:
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Cool Comfort Padded Wired: Full-coverage cups and broad double-layered wings offer superior support and lift, perfect for those seeking both structure and comfort.
Available in Dusty Orchid and Ghost Grey. -
Cool Comfort Lacy Padded Non-Wired: Featuring seamless lace and double-layered wings, this non-wired style is ideal for everyday wear.
Available in Dusty Blue and Pun Pink. -
Cool Comfort Padded Non-Wired: Designed for a relaxed fit, this 3/4th coverage style comes with supportive broad wings, combining ease with style.
Available in Montana Grape and Ghost Grey.
The collection starts at INR 1,999 and is now available across Wacoal India’s Exclusive Brand Outlets (EBOs), leading Large Format Stores (LFS), and online at wacoalindia.com.
Wacoal’s Growing Footprint in India
Founded in Japan in 1946, Wacoal has expanded across continents with a steadfast commitment to fit, quality, and elegance. Since its entry into the Indian market in 2015, the brand has grown steadily, now operating 18 EBOs, present in 40+ LFS, and featured in 80+ Multi Brand Outlets (MBOs) across 20 cities. With an emphasis on personalized fittings and high-quality fabrics, Wacoal continues to offer Indian women premium lingerie designed for confidence, comfort, and style.
With the Cool Comfort Collection, Wacoal India delivers a thoughtful and stylish solution to beat the summer heat—cooling comfort that feels as good as it looks.
