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India’s first all-white clothing brand for men Kingdom of White launches maiden store in Lucknow

Kingdom of White, a premium menswear brand, guided by a profound philosophy ‘For the Love of White’ has opened its first store in the city of Lucknow.

About the Collection

Nestled on the first floor of Lucknow’s LuLu Mall, the store houses the brand’s latest collection which is inspired by cultures from around the world. The collection includes prints and designs that transcend borders, celebrating a multitude of stories all in one color – White.

From breezy resort wear to timeless classic styles, luxurious linen to comfortable cotton, each piece narrates a unique story, capturing the brand’s unwavering passion for curating the finest white apparel and the transformative power of fashion.

Kingdom of White’s collections are meticulously designed to seamlessly complement the various roles that a 21st-century man plays, providing versatile and stylish options for every occasion. It encourages men to embrace the purity of white, not just as a color but as a lifestyle – a canvas for personal expression, creativity, and connection.

Talking about store launch, Team Kingdom of White expressed its excitement, stating, “As a brand deeply dedicated to the elegance of white and classics, Kingdom of White finds a kindred spirit in the City of Nawabs. Our brand-new store at LuLu Mall is committed to offering luxurious, premium-grade white apparel – a color that, much like this city, forever retains its appeal and never goes out of style.”

The Lucknow store features a thoughtfully curated collection with prices ranging from Rs 749 to Rs 3499. Kingdom of White also operates a store in Bangalore and offers nationwide shipping.

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