D2C haircare brand based in Gurugram, Moxie Beauty has announced its partnership with Nykaa, a leading beauty and lifestyle retailer in India. This collaboration will make Moxie Beauty’s full range of products available on the Nykaa platform.
As part of the partnership, Moxie Beauty will exclusively launch its Frizz Fighting Serum on Nykaa, designed to address frizzy and dry hair based on insights from Nykaa’s customer base. The brand targets individuals aged 24-40 who seek effective solutions for their hair concerns.
Nikita Khanna, Founder of Moxie Beauty, stated, “Our partnership with Nykaa is more than just about increasing sales; it’s about building deeper connections with consumers who are looking for thoughtfully formulated products to address their hair concerns. We see Nykaa as a key partner in our journey to becoming a household name in the Indian beauty market.”
This collaboration is part of Moxie Beauty’s strategy to enhance brand visibility within the Indian beauty sector. By leveraging a platform that encourages discovery-based sales, Moxie Beauty aims to reach a broader audience.
Moxie Beauty’s flagship range, designed for dry, frizzy, curly, and wavy hair, will be prominently featured on Nykaa. This collection includes products for cleansing, conditioning, enhancing, and styling, tailored to meet the unique challenges of these hair types. Key focus products include the Ditch-the-Frizz Trio for managing dry and frizzy hair and the ‘On the Fly’ Hair Finishing Stick for quick fixes.
About Moxie Beauty
Founded with a vision to revolutionise haircare in India, Moxie Beauty makes clean, high performing haircare products that are intentionally formulated for Indian hair types, habits and weather. Moxie’s dual mission is to provide salon-quality products tailored for each hair type and to disrupt the dishonest marketing narrative that has always shown impossible, unrealistic, photoshopped hair, instead representing and celebrating the diverse types of real, glorious, Indian hair.
