These are transformative times for the business of fashion. Consumer behaviours, digitalisation, supply chain snags and sustainability demands are challenging profitability and pushing business models towards change. And a rebirth is called for. It’s time for fashion businesses in India to find sustainable routes around the pitfalls of excessive discounting, supply chain inefficiencies, talent crunches and fragmented customer experiences.
Over the past decade, in their rush towards topline growth, many fashion businesses in India have sidelined the critical metrics of profitability and value creation. And many of those organisations are now finding growth hard to come by, as poor cash flows stifle investments in innovation and expansion. As entrepreneur Mark Cuban says, “The idea that growth equals profitability is a misconception. If you can’t afford the financial or qualitative side of growth, it can just as easily put you out of business.”
And that is what the 23rd edition of India Fashion Forum (IFF) will train its sights on, driven by the theme ‘Let’s Make the Fashion Business Great Again’.
From fibre, yarn, textiles, trims & embellishments manufacturers to fashion brands & retailers, retail real estate, technology and retail support companies, the 2024 edition of India’s most premium fashion business event will offer a panoramic model for the end-to end resurgence of the business of fashion, on the 21st and 22nd of February at the Conrad Bengaluru.
IFF 2024 will be chaired by one of India’s most recognised fashion business leaders, Shailesh Chaturvedi, MD & CEO, Arvind Fashions Ltd. The two-day event will host over 300 fashion business leaders as conference speakers, along with 700+ brands and companies as exhibitors and attendees at an immersive environment that is tailor made for showcasing product innovation, knowledge sharing, business development and networking.
Among the many head honchos speaking on the powerful agenda topics at the IFF 2024 conference are Vishak Kumar, CEO, Madura Fashion and Lifestyle, ABFRL, who notes, “Indian consumers’ desire for high-quality fashion has grown steadily over the years. But the business of fashion has completely transformed. At IFF 2024, I hope to share some insights on how ABFRL is pivoting to wow the fashion consumer of tomorrow.”
Speaker Manish Kapoor, CEO, Pepe Jeans London will be outlining how the brand is set to accelerate its retail expansion, brand eCommerce, and category expansion in womenswear and footwear.
Dhiraj Agarwal, Co-founder & CEO of Campus Sutra, one of India’s fastest growing youth fashion brands, is certain that India is destined to become a global brand hub in the next decade. “I’m going to be speaking on what the industry needs and how leaders must approach the future, in order to achieve this dream by 2034,” he says.
IFF 2024 will offer a stunning line-up of event experiences for attendees, including the Evening of Fashion Titans, the Women Fashion Retail Icons felicitation ceremony, India Brand Show 2024, the annual IMAGES Fashion wards ceremony.
