Imara, a women’s ethnic wear fashion label, has introduced its Autumn/Winter ’23 collection with a brand campaign centered on its new positioning “You are the celebration.” The campaign highlights the versatile nature of every woman, emphasizing the role of the Imara protagonist as the life of every celebration.
Imara’s brand positioning is based on the personality of its target audience, modern, dynamic women who wear their individuality on their sleeves. Imara’s collection of ethnic and fusion wear complements this distinctive personality.
Shouvik Roy, Chief Brand Officer, GOAT Brand Labs, said, “This campaign celebrates the unique individuality of every woman. Imara believes that it is ‘You’ who is the real beating heart of every occasion, and our new collection enables you to be your authentic self during this festive time and beyond. Imara aims to be your wardrobe favorite and your fashion partner.”
Imara’s Autumn/Winter ’23 collection is available exclusively on the Imara website www.imara.co.in and select Shoppers Stop outlets across the country.
