The Derma Co., a skincare brand under Honasa Consumer Limited, has reached an annual revenue run rate of Rs 500 crore. The brand, known for its active ingredient-based skincare products, is part of Honasa Consumer’s portfolio which includes other brands like Mamaearth.
The success of The Derma Co. reflects Honasa Consumer’s effective use of data-driven innovation and rapid response to market trends. The brand has sold over 10 million units in the last fiscal year, with a product range that includes face serums, hydrating sunscreens, sunscreen sticks, and acne patches, all tailored for Indian skin types and climates.
The Derma Co. products, designed by dermatologists, address various skin issues such as acne, pigmentation, and dullness. The brand is one of the top three bestsellers on major e-commerce platforms in India. Available through digital channels, retail stores, and select modern trade outlets, The Derma Co. aims to make dermatologically tested skincare accessible.
“The Derma Co.’s remarkable achievement of Rs 500 crore annual run rate is a strong testament to our strategic brand-building approach at Honasa Consumer Limited. Our success is an output of in-depth consumer study of the evolving consumer demands and being able to innovate swiftly to deliver differentiated propositions to our consumers. At Honasa, we are committed to continue our quest towards fueling our innovations and offer brands that serve the evolving consumer demands,” commented Varun Alagh, Co-Founder, Chairman & CEO, Honasa Consumer Limited on this milestone.
Additionally, The Derma Co. is engaged in the ‘The Young Scientist’ initiative, which promotes science education among children in rural and remote areas of India, aligning with the brand’s commitment to science and environmental awareness.
