Honasa Consumer Limited, the parent company of brands such as Mamaearth, The Derma Co., Aqualogica, Bblunt, Dr. Sheth’s, and Staze Beauty, has appointed Lokesh Chhaparwal as Senior Vice President – Technology & Engineering.
In this role, Chhaparwal will lead the company’s technological initiatives, focusing on integrating advanced solutions to support Honasa’s expanding consumer base. His responsibilities will include developing digital platforms, optimising supply chain processes using SAP systems, advancing marketing technologies for personalised experiences, and enhancing internal data security measures.
Varun Alagh, Co-founder and CEO of Honasa Consumer Limited, stated, “As we continue to innovate and evolve, technology will play a critical role in how we shape the future of the BPC industry. Lokesh brings a wealth of experience in leveraging data to enhance customer experiences and streamline business operations. His track record of driving technology adoption and his vision for leveraging data to create meaningful, personalised connections with our consumers makes him an invaluable addition to our leadership team.”
On his appointment, Lokesh Chhaparwal, Senior Vice President – Technology & Engineering, added, “Honasa’s vision of innovation and sustainability inspires me, and I look forward to collaborating with a highly skilled and passionate team. Together, we aim to elevate consumer experiences, push the boundaries of creativity, and set new standards that shape the future of this dynamic industry.”
Chhaparwal, who previously served as AVP, Head of Engineering at Snapdeal, brings over 13 years of experience in product engineering and data strategy. He will operate out of Honasa’s Gurgaon office and contribute to integrating advanced technologies into product development and operations.
Honasa recently elevated Vipul Maheshwari to head Product and Data Analytics, and Meetu Mulchandani to lead the Brand Factory division.
Honasa Consumer Limited operates a portfolio of digital-first beauty and personal care brands, reaching consumers across more than 700 districts in India through its omnichannel distribution network, including over 100,000 FMCG retail outlets.
