Honasa Consumer Limited, the parent company of brands such as Mamaearth, The Derma Co., Aqualogica, Bblunt, and Dr. Sheth’s, has announced the promotion of Meetu Mulchandani as Vice President & Head of Brand Factory.
Brand Factory, Honasa’s division dedicated to launching and nurturing emerging brands, has played a key role in the company’s growth. Meetu Mulchandani has been integral to its operations, driving the success of brands like Aqualogica, The Derma Co., Dr. Sheth’s, and Staze.
In her expanded role, Mulchandani will oversee the entire process of creating new brands within Honasa’s portfolio, including ideation, market research, consumer insights, concept testing, and crafting business and marketing strategies. The focus will remain on innovation and achieving market growth through strategic initiatives.
Varun Alagh, CEO & Co-founder of Honasa Consumer Ltd., said, “Brand Factory is central to Honasa’s vision of building India’s largest Beauty and Personal Care (BPC) House of Brands. By identifying market gaps and understanding evolving consumer needs, we’ve consistently launched and scaled successful brands. Meetu has been instrumental in this journey, driving innovation and growth for brands like Aqualogica and Dr. Sheth’s, transforming them into 100 crore success stories. I am confident she’ll continue to excel in this expanded role and bring her unique perspective, creativity, and strategic mindset to lead the Brand Factory team.”
Commenting on her new role, Meetu Mulchandani said, “I am both honoured and excited to step into this new role at a time when Honasa Consumer is poised for even greater innovation and growth. It’s been incredibly fulfilling to be part of this dynamic team, and I’m eager to continue building impactful brands that resonate with our customers. This is just the beginning, and I look forward to driving forward our vision of creating brands that not only disrupt the market but also make a meaningful difference in people’s lives.”
With nearly two decades of experience in the beauty and personal care sector, Mulchandani has been with Honasa for almost four years. Her career includes leadership roles at Nyumi, The Mom’s Co., Healthkart, Alteus Biogenics, and Mankind Pharma.
Under her leadership, Brand Factory will continue to focus on ideation, incubation, and execution to foster innovative brands that meet evolving consumer demands.
