Homegrown fragrance brand Eze Perfumes, based in Mumbai, has expanded its operations to six international markets, including the USA, UAE, Colombia, Mexico, Panama, and India.
Originally established in 1965 under its parent company Sawai Fragrances, a manufacturer of essential oils and fragrance elements, Eze Perfumes began its global expansion in 2023 following its launch in India. The brand has gained significant presence through partnerships with major retailers such as Amazon, Flipkart, Nykaa, Myntra, and over 1,400 beauty and retail stores across India, as well as select Reliance Centro stores. The brand found early success in the USA, establishing distributor networks in Las Vegas, which facilitated further international growth.
Eze Perfumes offers a diverse range of fragrances for men and women, tailored to different markets. Indian-inspired scents like jasmine, rose, and sandalwood are popular in some regions, while fresher, modern fragrances resonate with Western customers. In the Middle East, the brand focuses on richer, more luxurious fragrances. Its product line includes perfumes, deodorants, and gift sets, with key offerings under the Elevate range such as LIT, Boujee, and Magic.
“We always wanted to introduce the world to the high-quality fragrances created here in India,” said Kanishka Jain, Director of Eze Perfumes.
“We create everything in-house, from sourcing raw materials to blending the final product. This attention to detail helps us offer something unique to customers across different markets,” she added.
Looking ahead, Eze Perfumes plans to expand further into Europe and the Middle East, seeking the right partners and channels to enhance its global presence.
About Eze Perfumes
Eze Perfumes is a luxury perfume brand that takes inspiration from India’s rich fragrance heritage, adapting it for modern sensibilities. The perfumes are vegan and cruelty-free and are a testament to their unwavering commitment to excellence in the perfumery industry. It manufactures long-lasting scents for all genders and scent preferences. Additionally, the brand strives to stay at the forefront of fragrance innovation, honing the craft and perfecting the artistry over the last 75 + years.
