H&M has confirmed a new designer collaboration with Belgian designer Glenn Martens, set for Autumn 2025. Known for his work merging streetwear with couture, Martens will bring his distinctive style to H&M’s lineup, aligning with the brand’s tradition of accessible, high-profile designer partnerships.
Since the launch of its first designer collaboration with Karl Lagerfeld in 2004, H&M has aimed to make fashion from top designers accessible to a wide audience. Over the past 20 years, the brand has partnered with names including Stella McCartney, Viktor & Rolf, Comme des Garçons, and Versace, each collection reflecting the designer’s unique vision.
Martens joins a list of previous collaborators that includes high-profile designers like Alexander Wang, Balmain, Giambattista Valli, Simone Rocha, Mugler, and Rabanne. Each collaboration has brought a new perspective to H&M’s approach to affordable, high-fashion collections.
The Autumn 2025 launch with Martens is expected to continue H&M’s established model of blending designer aesthetics with accessibility.
