Multinational retail clothing company Hennes & Mauritz (H&M) opened its third store in Hyderabad at the Next Premia Mall, located in Irrum Manzil area, the company announced in a release on Tuesday. Spread across an area of 1767.52 square meters, this is the brand’s 55th store in India. The brand is now present at three locations in Hyderabad, including Inorbit Mall and Sarath City Capital Mall.
The brand’s latest store features its latest fall collection, which is a blend of Baroque era with contemporary elegance. For women, it is offering power suits, leggings, long dresses, maxi denim skirts, and embellished tops adorned with pearls, bows, and pin-tucks. For men, it is offering oversized blazers, zipped knit sweaters, and co-ord sets.
For Kids, the collection offers knitted sweaters, textured trousers, and faux fur coats. Additionally, customers will find a wide range of street wear options, including licensed t-shirts, hoodies, and denims.
“With this launch, H&M India has now 55 stores in the country, that span across 28 cities. This growth reflects our commitment to serving India with exceptional quality of clothes and a unique shopping experience,” Yanira Ramirez, country sales manager, H&M India said.
Founded in Sweden in 1947, the global fashion brand H&M’s business idea is to offer fashion and quality at the best price in a sustainable way. It is also available online through its website, app and e-commerce platform Myntra. It’s pricing for ladies, divided and kids start from Rs 299 and from Rs 399 for men.