The Wild West is reappearing in fashion, from album covers to runway shows. Artists like Beyoncé and Lil Nas X have recently showcased the cowboy aesthetic in their music videos, and now Hidesign has introduced its Wild West collection, aligning with this trend. This collection offers a way to embrace the cowboy spirit while maintaining a focus on quality and craftsmanship.
Craftsmanship Meets Cowboy Aesthetic
Hidesign’s Wild West collection combines classic Western elements with the brand’s established craftsmanship. Known for its hand-woven leather, bold silhouettes, and earthy tones, Hidesign reflects the rugged appeal of the cowboy lifestyle in this collection.
Styles Inspired by the Untamed Frontier
The collection includes a range of styles designed for those seeking both adventure and elegance. Notable pieces include the Rider, Outlaw, Maverick, and Nomad, each representing different aspects of the cowboy spirit. Prices start at ₹6,795 for the Rider mini crossbody bag and go up to ₹15,495 for the Maverick large tote bag.
Sustainability at the Core
Sustainability remains central to Hidesign’s operations. The brand continues its eco-friendly practices, including vegetable tanning, which uses natural seeds and bark from South India. This method enhances the leather’s durability and allows it to age well over time.
Hidesign also prioritizes recycling. The brass buckles in the collection are made from recycled materials, and leather scraps are repurposed into zip pullers, hang tags, or keychains. These practices align with the brand’s focus on producing environmentally conscious products.
A Legacy of Craftsmanship and Innovation
Since its founding in 1977, Hidesign has upheld its commitment to craftsmanship, sustainability, and innovative design. Dilip Kapur’s vision of creating unique leather products has positioned Hidesign as a brand known for quality and responsible practices. Initially gaining popularity in the counter-culture stores of San Francisco, London, and Melbourne, Hidesign’s products were recognized for their distinctive designs.
At Hidesign’s atelier, experienced leather artisans work to ensure each piece is carefully crafted. With an average of 17 years of experience, these artisans hand-knot every stitch and polish every brass buckle, maintaining a high standard of quality in every product.
