HEYDUDE, the Massachusetts-based footwear brand acquired by Crocs, Inc. in 2022, has announced its entry into the Indian market in collaboration with Metro Brands Limited.
HEYDUDE, known for its comfortable footwear for men, women, and children, will initially launch in 25 retail stores across India. The brand’s iconic styles, including the Wally and the Wendy, feature fitted elastic laces, removable foam insoles, and lightweight outsoles. Prices for HEYDUDE footwear will start at Rs 6499.
The initial launch took place in select Metro and Mochi stores, starting August 29, 2024. The partnership is part of Metro Brands Limited’s strategy to introduce leading international footwear brands to the Indian market.
“As part of the Metro Brands Ltd strategy of launching leading international footwear brands and bringing them to India, we are happy to welcome HEYDUDE to the Indian market through our extensive retail network. With our vast network and the immense trust we have built with our customers, this partnership will mark a significant milestone for both brands, and we are excited to be a part of making HEYDUDE a leading casual footwear brand in India,” Nissan Joseph, CEO of Metro Brands Limited, said.
Metro Brands Limited (BSE: 543426; NSE: METROBRAND) is one of India’s largest footwear specialty retailers. The company opened its first store under the Metro brand in Mumbai in 1955 and now operates 851 stores across 195 cities in 31 states and union territories. Metro Brands offers a wide range of footwear, including its brands (Metro, Mochi, Walkway, Da Vinchi, and J. Fontini) and third-party brands such as Crocs, Fitflop, Fila, Skechers, Clarks, Puma, and Adidas.
Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a global leader in casual footwear. The company’s brands include Crocs and HEYDUDE, with products sold in more than 85 countries through wholesale and direct-to-consumer channels.
