Helena Kuylenstierna takes over as the new Director of H&M India, effective immediately. Based in Bengaluru, Helena brings over 24 years of experience with H&M, including her most recent role as Global Business Director for H&M Kidswear.
With a robust background in clothing and global purchasing, Kuylenstierna is poised to spearhead the brand’s growth in India’s diverse market. She aims to leverage her expertise to drive significant revenue growth while aligning H&M’s offerings with local consumer needs. Additionally, her leadership and interpersonal skills will help to drive significant revenue growth while ensuring that the brand resonates with its audience.
Helena underscores the importance of democratising fashion, focusing on collections that foster self-expression among consumers. Under her leadership, exciting times lie ahead for H&M India as it strives to inspire our customers with innovative designs that resonate with their unique styles.
As H&M continues to expand its footprint in India, Helena’s extensive experience in the fashion industry, combined with her strategic approach to purchasing and product development, positions her to play a crucial role in shaping the brand’s strategy and enhancing its connection with the local market.
