GUESS? Inc., through its subsidiary Guess? India Pvt Ltd, has launched its California-based denim lifestyle brand, GUESS JEANS, in India. The brand enters the market via a long-term franchise partnership with Tata CLiQ, the multi-category e-commerce platform operated by Tata UniStore Limited, a Tata Group company.
As the official retailer for GUESS JEANS in India, Tata CLiQ will facilitate the brand’s omnichannel strategy by establishing physical stores and digital storefronts nationwide.
The brand’s entry focuses on a comprehensive wardrobe collection anchored by its innovative GUESS AIRWASH™ denim. This technology replaces traditional stone washing with a sustainable process using air and bubbles, reducing water and energy consumption.
This partnership aligns with GUESS JEANS’ global growth strategy to expand its retail footprint while targeting Indian consumers with accessible pricing, a casual aesthetic, and modern communication strategies.
Nicolai Marciano, Chief New Business Development Officer, Guess Inc., said, “Our brand’s legacy, heritage, and innovative outlook on denim, paired with the local knowledge and expertise of Tata Group, ensure a strong and enduring partnership. GUESS JEANS will complement and create significant incremental growth in India for the GUESS? Inc portfolio by targeting a new customer with accessible pricing, a casual aesthetic, and a modern communication strategy.”
Commenting about this partnership, Gopal Asthana, CEO, Tata CLiQ, said, “At Tata CLiQ, our mission is to partner with renowned global brands that align with the aspirations and needs of consumers in the country. We are thrilled to be the preferred partner of GUESS JEANS for their India launch. With our shared vision of bringing trendy merchandise and innovative shopping experiences to consumers, at Tata CLiQ, we are committed to offering an elevated brand experience across different channels. We look forward to building and growing the brand by strategically bolstering its omnichannel presence across the country.”
Founded in 1981, GUESS has a strong legacy in denim innovation and global fashion. Its Indian launch is part of a broader strategy to tap into emerging markets with sustainable and fashion-forward solutions.
