The Gucci Ancora Spring Summer 2024 Collection made its debut in Mumbai, India, showcasing Sabato De Sarno’s creative vision for the iconic brand. The collection, which embodies the essence of “Gucci Ancora,” celebrates life’s joys, passion, and irreverent glamour.
To mark the arrival of the collection in stores, Gucci orchestrated a series of events across major cities worldwide, from New York to Shanghai. Throughout February and March, notable takeovers and activations were unveiled, transforming each locale into a canvas for the Gucci Ancora vision.
In Mumbai, India, the celebration took place at the new flagship store in Jio World Plaza on March 5th. Guests were treated to an exclusive cocktail party featuring a preview of the collection, complemented by drinks and a curated DJ set, as well as live music performances. This event provided attendees with an intimate opportunity to experience the exquisite craftsmanship and irreverent glamour that define the Gucci Ancora collection.
Among the guests were Alia Bhatt, Global Brand Ambassador for Gucci, along with VIPs, editors, and notable personalities such as Vijay Varma, Athiya Shetty, Ahan Shetty, and Vedang Raina.
Founded in Florence, Italy, in 1921, Gucci remains one of the world’s leading luxury brands. As the House celebrates its centenary, it continues to redefine luxury while upholding creativity, Italian craftsmanship, and innovation. Gucci is part of the global luxury group Kering, known for managing renowned fashion, leather goods, jewelry, and eyewear brands.
