Auréa, a growth capital firm co-founded by Mike Jatania and Paul Raphaël, has acquired The Body Shop. This investment marks Auréa’s largest transaction to date, as it focuses on supporting brands in the beauty, wellness, and longevity sectors.
Founded in 1976, The Body Shop is known for its ethical beauty practices and products made with natural, fairly traded ingredients.
Mike Jatania will serve as Executive Chairman, and Charles Denton will take on the role of CEO. They plan to lead The Body Shop’s revival in the ethical beauty market, leveraging their experience in transforming heritage brands.
Mike Jatania, Co-Founder of Auréa said: “With The Body Shop, we have acquired a truly iconic brand with highly engaged consumers in over 70 markets around the world. We plan to focus relentlessly on exceeding their expectations by investing in product innovation and seamless experiences across all of the channels where customers shop while paying homage to the brand’s ethical and activist positioning.”
Charles Denton, CEO of The Body Shop, said: ” I am truly excited to lead this brand which I have admired for many years. We recognise that revitalising the business will require bold action and a consumer-centric, commercially agile mindset. We believe there’s a sustainable future ahead and working closely with the management team we aim to restore The Body Shop’s unique, values-driven, independent spirit.”
The Body Shop India Reacts to Acquisition
Shriti Malhotra, Group CEO of Quest Retail – The Body Shop India, welcomed the acquisition. She highlighted the growth opportunities in India, where the brand operates over 200 stores and has a strong online presence across 1,500 cities.
The Body Shop India anticipates accelerated growth under the new ownership.
Auréa is an investment firm focused on supporting purpose-driven businesses in the beauty, wellness, and longevity sectors while maintaining the brands’ core values.
