Leading fashion and beauty destination, Myntra, has welcomed the globally acclaimed beauty brand, Huda Beauty, into its array of international brands in the Beauty and Personal Care segment. The launch extends to skincare solutions from WISHFUL and fragrances from KAYALI by Mona Kattan, providing Huda Beauty access to Myntra’s thriving base of beauty enthusiasts across India, the brand announced in a release on Wednesday.
Huda Beauty, founded by content creator turned beauty mogul Huda Kattan in 2013, aims to disrupt conventional beauty standards by promoting individuality and self-expression. With a commitment to quality, authenticity, and innovation, Huda Beauty has established itself as a global beauty powerhouse.
Huda Kattan, Founder and CEO of Huda Beauty, emphasized, “We are so excited to join forces with Myntra Beauty! We believe this collaboration will pave the way for much bigger opportunities with India’s growing base of premium beauty shoppers! This is such an important market for us, and we hope our products continue to be a success with our amazing Huda Beauty supporters in India.”
The diverse range of Huda Beauty products now available on Myntra includes the brand’s popular Liquid Matte Lipsticks, Empowered Eyeshadow Palette, Huda Beauty 1 Coat WOW! Extra Volumizing And Lifting Mascara, Easy Bake and Snatch Pressed Powder, and #FAUXFILTER Luminous Matte Concealer, among others. Additionally, Myntra shoppers can explore skincare solutions from WISHFUL and fragrances from KAYALI, created in collaboration with renowned perfumers.
As the beauty and personal care (BPC) sector in India experiences rapid growth, Myntra Beauty has become a preferred platform for leading international brands to connect with trend-first and high-performing makeup enthusiasts across the country. Industry reports suggest that the BPC sector’s market size in India is $30 billion, expected to triple in the next five years, with the online beauty market experiencing a threefold growth.
To mark the launch of Huda Beauty on Myntra, a CGI film showcasing life-size Huda Beauty products flying across the sky was released. An outdoor 3D hoarding featuring marquee products from the brand captured attention on the streets of Mumbai. Over 100 influencers, including Saba Azad, Naina Bhan, Samiddha Singh, and Nitibha Kaul, engaged Myntra Beauty shoppers with glamorous looks created using Huda Beauty products. The social amplification included a UGC contest, where participants stood a chance to win exciting goodies.
Sharon Pais, Chief Business Officer at Myntra, expressed, “In our endeavour to bring the best of fresh global fashion and beauty to our customers, we are thrilled to add the iconic Huda Beauty to our robust selection of international brands. On the back of Myntra’s cutting-edge tech, unmatched reach and a keen understanding of the needs of new age, trend-first India, we look forward to supercharging Huda Beauty’s vision of winning with India’s premium base of shoppers.”
Myntra, as one of India’s leading platforms for fashion, beauty, and lifestyle, services over 19,000 pin codes across the country. Huda Beauty, with its commitment to transparency and individuality, continues to redefine beauty standards globally.
