NEWME, a ‘real-time fashion company serving Gen Z across India and South East Asia’, has launched its fifth store in India, in Hyderabad.
The store launch was announced by Sumit Jasoria, Founder, NEWME on LinkedIn.
“It’s #5. Really excited to announce the launch of our BIGGEST store EVER in Hyderabad! 5,000 sq ft of pure fashion magic, designed to fuel your creativity and self-expression,” he wrote in his post.
NEWME has launched all five stores in less than a year of its physical launch in India. Aside from Hyderabad, it has stores in Mumbai, Bengaluru and Chandigarh.
“It’s been an incredible 2 years. The love and support which we have received from our customers has been the rocket fuel behind our growth. This Hyderabad store is a huge milestone, but it’s just the beginning,” Jasoria further wrote in his post, while announcing that the next NEWME store will be launched in Indore very soon.
Jasoria also stated that the Hyderabad store is positioned as an innovative experience store, a space which provides an ‘Instagram-able environment’, where customers can explore their personal style. The store is designed around the Girl Dome theme and features vibrant and innovative experiences that resonate with the brand’s young audience.
Aside from Indore, the brand also plans to launch large carpet stores in Delhi, Gurugram, Kolkata, Chennai and Guwahati, aside from other Tier & II cities, while scaling up their Omnichannel presence in the next 12-15 months.
Jasoria said that NEWME has ambitious plans to become India’s largest Gen Z fashion-tech brand, all the while working on increasing its product offerings.
