Contemporary ethnicwear brand Ganga Fashions has launched the ‘Dil Se Sherni’ campaign, featuring acid attack survivors who have overcome adversity and rebuilt their lives. The campaign highlights their stories and aims to raise awareness about their challenges while promoting strength and resilience.
In collaboration with the Chhanv Foundation, a non-profit organization that supports and rehabilitates acid attack survivors, Ganga Fashions will donate 10% of sales proceeds from this campaign to the Foundation.
The campaign features survivors wearing the Sherni Collection, representing their strength and confidence. Accompanied by a documentary, the visuals are designed to authentically reflect the experiences and perspectives of these women.
“Our ‘Dil Se Sherni’ campaign transcends fashion. It’s a movement to drive change and challenge conventional perceptions of beauty and bravery,” said Sanjay Gangwani, Founder of Ganga Fashions. “These women are symbols of strength, resilience, and transformative power. Through this initiative, we aim to amplify their voices and celebrate their courage.”
