Luxury menswear brand, French Crown is making a significant move into offline retail by opening physical stores across India. This expansion represents a significant milestone in the brand’s growth journey, which started in 2016 with an emphasis on sustainable fashion and online sales, with accessibility being a fundamental principle of its development.
Founded by Ilesh Ghevariya and Bhavdip Ghevariya, French Crown has gained recognition for its elegant and accessible menswear. The brand believes that fashion should be accessible to everyone, regardless of gender, location, or background. It has successfully penetrated over 90 countries and introduces more than 300 new designs weekly, blending elegance with comfort and contemporary trends.
Transition to Physical Retail
The decision to open physical stores stems from the recognition that many customers desire an immersive shopping experience. French Crown aims to provide a tactile environment where customers can feel fabrics, try on garments, and receive personalised service. The importance of in-store experiences, particularly in luxury fashion, remains significant to the brand’s expansion strategy with new stores featuring exclusive collections not available online.
Store Features
- Exclusive Collections: Each store will offer unique items that cannot be found on the website.
- Tailoring Services: Customers can enjoy in-store tailoring to ensure perfect fits.
- Modern Interiors: The stores will be designed with sleek, contemporary aesthetics to enhance the shopping experience.
Initial Locations
French Crown is launching its first wave of stores in ten key cities known for their fashion-forward demographics. Some of the initial locations include Akola, Amravati, Champa, Chandrapur, Delhi, Haryana, Jalgaon, Nagpur, Surat, and Yavatmal.
This offline expansion is part of a broader strategy to make luxury fashion more accessible while maintaining a commitment to sustainability. French Crown also plans to introduce its new ‘Frenchies’ line, which focuses on trendy and comfortable styles for everyday wear.
By merging its established online presence with physical retail locations, French Crown is poised to enhance customer engagement and capture a larger share of the luxury menswear market in India.
