Renowned global makeup brand Nars Cosmetics, founded by François Nars, an illustrious makeup artist and photographer, has entered into the Indian beauty landscape. The brand is celebrated for its legacy of innovation, creativity, and unwavering commitment to the artistry of makeup, the company announced in a release on Wednesday.
The decision to launch in India aligns perfectly with the brand’s dedication to expanding its horizons and embracing the dynamic and thriving beauty scene in the country. India, with its rich diversity of cultures and ever-evolving beauty standards, was a natural choice for Nars Cosmetics to establish its presence, the release added. The move is driven by India’s burgeoning beauty consciousness, the increasing investments made by consumers in beauty, and the growing demand for premium beauty products.
“NARS is thrilled to launch in India, a thriving market that holds immense potential for our brands. With a growing demand for premium cosmetics and passionate beauty consumers who are influenced by global beauty trends and self-care, NARS is excited to bring innovative and high-quality products that will empower our fans and enhance their self-expression,” Barbara Calcagni, President of Nars Cosmetics, Drunk Elephant, and Tory Burch Fragrances said.
Nars Cosmetics will open its first boutique in India at Select CityWalk, New Delhi in November. The three-sided storefront boutique will feature larger-than-life visuals captured by François Nars, modern amenities, and a sleek design concept by Founder and Creative Director François Nars and Fabien Baron, of New York design firm Baron & Baron.
Indian consumers can explore Nars Cosmetics at select Shoppers Stop and Sephora stores across the country or shop online at www.shoppersstop.com and www.sephora.nnnow.com.
“Through our partnership with Shiseido, we are excited to introduce the globally renowned brand, NARS Cosmetics, to our valued Indian customers. Our mission has consistently been to elevate the beauty landscape in India, pushing boundaries and redefining beauty norms, similarly to NARS,” Biju Kassim, Customer Care Associate & CEO – Beauty, at Shoppers Stop said.
“This is a proud and much-awaited moment for us at Shiseido Asia Pacific as we expand our presence in a dynamic and vibrant market like India with the launch of Nars Cosmetics. Through our strong distribution partnership with Shoppers Stop, we are looking forward to expanding our consumer reach with our omnichannel presence across the country,” Nicole Tan, President & CEO, of Shiseido Asia Pacific said.
The brand has consistently embraced the unexpected, resulting in iconic shades and award-winning formulas. Notable products include Light Reflecting™ Foundation, Radiant Creamy Concealer, Orgasm Blush, Climax Liquid Eyeliner, and Powermatte Lipstick.
Nars Cosmetics is a French cosmetics and skin care company founded by make-up artist and photographer François Nars in 1994. It is now a subsidiary of Shiseido, a multinational company that owns about 30 other beauty brands, including makeup brands such as BareMinerals and Laura Mercier.
