Homegrown skincare brand Foxtale expanded into the body care segment through an exclusive partnership with Nykaa, India’s leading beauty and lifestyle destination. The new body range aims to deliver skincare benefits while addressing body odor.
“We are launching bodycare exclusively with India’s most loved beauty and lifestyle destination, Nykaa. With their support, we aim to challenge the status quo and set a new standard for body care across the country,” Romita Mazumdar, Founder, Foxtale said.
Foxtale’s body care products are designed to combine the efficacy of skincare with the sensory appeal of luxury body care. The range includes two distinct lines: Brightening and Hydrating.
The Brightening Range features a body wash and body lotion formulated to improve skin tone while delivering a long-lasting floral fragrance. The Hydrating Range includes a body wash and body lotion designed to enhance skin hydration and elasticity.
“As we launch Foxtale’s body care line exclusively on Nykaa, we are thrilled to support a homegrown brand that prioritises innovation and quality,” Nykaa spokesperson said.
Foxtale’s new body care line will be available for purchase starting 10th July 2024 on the brand’s official website, Nykaa’s official website and the Nykaa app.
Foxtale, led by founder Romita Mazumdar, focuses on creating beauty solutions tailored for Indian women. Inspired by consumer narratives, Foxtale aims to empower women through its innovative and authentic products.
Founded in 2012, Nykaa has become a leading beauty and lifestyle retailer in India. With both online and offline presence, it offers a wide range of beauty and lifestyle products and is known for its commitment to authenticity and customer-centricity.
