Global footwear brand Rockport is making its way into South Asia through an exclusive partnership with Brandman Retail. This deal gives Brandman the rights to launch Rockport’s premium shoes in India, Sri Lanka, Nepal, and the Maldives.
Starting March 2025, Rockport’s first collection will be available on major e-commerce platforms, including Flipkart, Myntra, Tata CLiQ Fashion, Tata CLiQ Luxury, Nykaa Fashion, and Brandman’s official website. The brand will be accessible across 19,000 pin codes in India, offering stylish and comfortable footwear designed for work, leisure, and travel.
Brandman Retail, which has successfully introduced global brands like New Balance to India, sees Rockport as a strong addition to its portfolio. The company aims to capture 4–5% of the region’s footwear market with this launch.
Kashika, Head of Business Development, of Brandman Retail, commented on the partnership, “We are committed to introducing premium global brands to South Asia. This collaboration with Rockport marks a key milestone in our journey.”
With 12 exclusive stores, 11 New Balance stores, 2 Sneakrz outlets, and a D2C platform, Brandman has established a strong foundation in the South Asian market.
This proven expertise positions the company to replicate similar success with Rockport.
About Brandman Retail
Founded in 2021, Brandman Retail is a leading provider of retail brand solutions, specialising in introducing and establishing global footwear, apparel, and accessories brands in India.
With a customised strategic approach, Brandman helps international brands navigate the Indian retail market through strong distribution networks and culturally attuned marketing strategies.
Representing premium brands like New Balance, Saucony, Rockport, G/FORE, and On, Brandman excels in retail management, licensing, and e-commerce. Committed to innovation, customer experience, and sustainability, Brandman is a key partner in helping global brands succeed in India.
