Fashion rental platform Flyrobe has partnered with one of Mumbai’s oldest rental stores, Sri Sringarr, and has launched its first alliance store, located at Ville Parle, Mumbai, the companies said in a joint press release on Tuesday.
The partnership will transform Sri Sringarr into a Flyrobe Alliance Store, leveraging Flyrobe’s brand name, luxury inventory, and operational expertise. Key enhancements include rebranding, the introduction of luxury inventory, automated billing and barcode systems, robust marketing support, data-driven decision making, and optimized processes for a seamless customer experience.
These changes will modernize Sri Sringarr into a systematic and profitable rental fashion business. Moreover, introducing luxury products without upfront costs transforms the cost of goods sold (COGS) for premium inventory into a variable expense.
The Alliance Store promises an unparalleled rental fashion experience, offering exclusive fashion with luxury pieces from Flyrobe and elegant styles from Sri Sringarr. Rentals will range from affordable to luxury, with meticulous cleaning and sanitation for enhanced hygiene. The store will provide a seamless rental experience from booking to return, featuring special launch offers and personalized styling advice. Conveniently located in Mumbai, it will be a one-stop destination for all fashion needs.
“We are excited to partner with Sri Sringarr under the Flyrobe alliance model,” said Aanchal Saini, CEO, Flyrobe. “This initiative addresses the deadstock issues faced by mom-and-pop fashion rental stores, providing a structured framework and standard SOPs, along with advanced management tools.”
“This partnership with Flyrobe marks a significant milestone for Sri Sringarr. With Flyrobe’s support, we will offer our customers an exciting blend of luxury and elegance at affordable prices,” said Bhagweti Poddar, owner of the store.
Launched in 2015, Flyrobe is a fashion rental service with a presence in cities such as Delhi, Gurugram, Faridabad, Noida, Chandigarh, Ludhiana, Jaipur, Mumbai, Pune, Indore, Lucknow, Coimbatore, Hyderabad, Ahmedabad, Bengaluru, and Agra.
Currently, it has over 18 retail outlets across the country and serves over 30 cities online
