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Fixderma and FCL skincare launch mobile app to strengthen customer engagement

Dermatologist-prescribed skincare brands, Fixderma and FCL Skincare, launched a mobile app available on iOS and Android platforms. The app is designed to enhance the customer shopping experience with features such as faster delivery and exclusive discounts for app users. This move follows the recent opening of the brand’s physical store and aims to foster personalized customer relationships.

“Our new app offers a seamless and engaging shopping experience, providing complete skincare solutions. From product discovery to expert advice, we’ve got you covered,” said Shaily Mehrotra, CEO & Co-Founder of Fixderma.

Preetam Jena, Chief Marketing Officer & e-commerce Head at Fixderma, added, “While mobile apps aren’t the norm in skincare, we wanted to go beyond the usual. This app is about keeping customers closer, more engaged, and improving retention.”

The Fixderma app offers expert skincare advice, exclusive deals, fast delivery, and priority customer support. Future updates will include AI technology for personalised skin analysis and recommendations, as well as the option to book free consultations with certified dermatologists for customised treatment plans.

About Fixderma

Fixderma, established in 2010, is a cosmeceutical company that specialises in manufacturing and marketing dermatology products, serving over 30 countries. The brand is known for bridging prescription treatments with over-the-counter solutions, addressing skin concerns like ageing, acne, and hyperpigmentation.

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