Premium westernwear brand, FableStreet focused on the Indian market, has opened a new store at Phoenix Marketcity in Pune. This expansion marks the brand’s continued growth in the offline retail space following a successful 8-year run in e-commerce and the launch of physical stores in both Mumbai and Pune.
The positive response from customers in Pune and Mumbai has highlighted the demand for more physical locations, where customers can interact directly with FableStreet’s designs.
“Our customers are increasingly asking for more offline locations where they can interact with our collections firsthand. This sentiment reflects in the fact that our stores are on track to return capex within the first 18 months,” said Adarsh Sharma, Co-founder of FableStreet.
Ayushi Gudwani, Founder of FableStreet, noted the importance of connecting with customers in these key regions, adding, “We are committed to making our best-fitting western wear for Indian bodies accessible across the country, and the response in Pune and Mumbai has been phenomenal. This expansion allows us to further connect with our online customers and potential FableStreet women in the region.”
The new store will feature an array of collections, including:
- Workwear: Pieces tailored for a professional yet stylish look.
- LivIn Pants: Comfortable, versatile styles designed for all-day wear.
- Party Edit: Statement pieces aimed at evening and special occasion wear.
- 9to9 & Beyond: Outfits that transition seamlessly from the workday to evening plans.
The store also offers a wide selection of separates such as dresses, tops, shirts, skirts, blazers, and trousers, aimed at meeting the needs of contemporary Indian women looking for both style and functionality.
The grand opening spans through the weekend from November 8th-10th, 2024, for customers to explore a firsthand the blend of style, quality, and comfort that has made FableStreet a go-to choice. The brand is also offering a FLAT 40% discount on the opening
weekend to celebrate the occasion.
