Eze Perfumes launched a Raksha Bandhan collection, featuring the ‘Eze Elevate Range.’ The collection aims to enhance the celebration of sibling bonds with a selection of distinctive fragrances.
The collection includes three new perfumes:
- LIT: A blend of sour cherries, designed for bold personalities.
- Boujee: A gender-fluid scent combining oud and leather, tailored for those who appreciate luxury.
- Magic: A smoky, spicy fragrance with oud, suited for a sophisticated audience.
“Raksha Bandhan is a heartwarming festival that strengthens the ties of bond between a brother and a sister,” Pushkar Jain, Founder, Eze Perfumes, said. “We believe that fragrance can amplify feelings and create everlasting memories. Our LIT, Boujee, and Magic collection is a testament to that belief.”
Eze Perfumes offers vegan and cruelty-free options. The company has been a player in the fragrance industry for over 75 years, evolving from essential oil manufacturing to creating perfumes.
