Male consumers are increasingly conscious of fashion’s environmental impact, are swayed by digital trends and actively seek gender neutral clothes, and the fashion retail industry is responding in kind…
In India, the growing demand for contemporary and fashionable clothing is driven by changing cultural dynamics and increased exposure to global fashion trends. Additionally, rising consumer spending on apparel, especially among urban consumers, due to the expanding young and fashion-conscious population and higher disposable income levels, are positively influencing market growth.
As per an IMARC Report, the Indian menswear market size is projected to exhibit a growth rate (CAGR) of 7.7% during 2024-2032. The rising fashion awareness and style-consciousness among Indian men, driven by social media and celebrity endorsements, is propelling market growth. Additionally, the shift toward more relaxed and versatile workplace dress codes has increased the demand for smart casual and athleisure wear. The expansion of organised retail and the presence of numerous international menswear brands in India are prompting domestic players to innovate and deliver high-quality products to capture market share. Other factors contributing to market growth include the adoption of sustainable and eco-friendly fashion choices, increased fashion consciousness and style experimentation among Indian men, and a growing emphasis on health and fitness.
As consumers become increasingly conscious of their environmental impact, the fashion industry has responded by prioritising ethical sourcing and eco-friendly materials.
Sustainability & Gender-Neutral Fashion
Sustainability, once a niche trend, has now become a mainstream expectation. In men’s fashion, ethical sourcing of materials has gained significant traction, with consumers actively seeking brands that prioritise environmental stewardship. Manufacturers have recognised this shift, curating sustainable options for customers, including organic cotton, recycled fabrics, and cruelty-free leather. This commitment to eco-conscious fashion resonates with the conscientious consumer.
The rigid lines of masculine attire have blurred, with gender-neutral clothing on the rise, reflecting a shift in societal attitudes. Wardrobes are now open canvases, free from convention. Versatile pieces that defy traditional norms allow men to confidently explore styles beyond the binary. Such collections embody an inclusive spirit, appealing to a diverse range of fashion tastes.
Pop Culture Influence: From Anime to Cosplay
Pop culture maintains a notable influence on menswear trends, with elements from anime, cosplay, and viral social media content influencing mainstream fashion. From graphic tees to accessories, such designs pay homage to anime aesthetics, capturing the imagination of the audience.
Viral videos and fashion challenges swiftly influence sartorial choices. The retail industry has experienced significant growth, driven in part by the surge of influencer videos on social media platforms like Instagram. Fashion tips, trending “Get Ready With Me” (GRWM) content, and other engaging formats have captivated audiences, transforming passive viewers into active consumers. Influencers, with their substantial followings and authentic engagement, have become key players in shaping consumer preferences and driving demand for new products.
The visual and interactive nature of these videos allows for immediate feedback and personalised recommendations, making shopping a more engaging and dynamic experience.
Additionally, the ability to seamlessly integrate product links and purchase options within the content has streamlined the consumer journey, boosting sales and fostering brand loyalty. This fusion of entertainment and commerce has not only expanded the reach of retail brands but also accelerated their growth in an increasingly digital marketplace.
Staying Ahead of Digital Trends
It’s important to stay ahead by translating these digital trends into product lines. A brand’s social media presence empowers customers to contribute their style narratives, fostering a dynamic exchange between creators and consumers.
Embracing Style and Practicality in 2024
In 2024, men’s fashion embraces both style and practicality. Athleisure—a blend of sportswear and streetwear—has become a staple. Men seek clothing that seamlessly transitions from everyday wear to active pursuits, prioritizing functional aesthetics without compromising on style. Designs cater to the modern man who values comfort, versatility, and performance.
As we stand on the brink of 2024, the men’s fashion industry isn’t just evolving; it’s leading a revolution. The commitment to stay attuned to consumer preferences, innovate relentlessly, and create a wardrobe that reflects the dynamic spirit of our times is paramount.
