Estée Lauder’s new campaign, “Night Done Right,” aims to emphasise the importance of an effective nighttime skincare routine. The brand highlights its expertise in skin restoration and repair during sleep, promoting the idea that your evening ritual is essential for nourishing and rejuvenating skin.
The campaign features three ambassadors, actress Karisma Kapoor, Princess Gauravi Kumari, and influencer Masoom Minawala, who represent diverse age groups and lifestyles. They underscore the universal need for a skincare routine that works, regardless of age. Additionally, Estée Lauder has leveraged decades of research to create a science-backed approach for skin restoration, providing solutions that aim to deliver visible results by morning.
Estée Lauder’s nighttime range includes Advanced Night Repair Eye Gel Crème, Advanced Night Repair Serum, NEW Revitalizing Supreme+ Night Power Bounce Crème.
Shagun Singh, Brand Director, Estée Lauder India, commented, “At Estée Lauder, we’ve always believed that effective skincare starts at night. Over the years we have innovated and designed routines that enable effective, overnight restoration of the skin. With our new campaign, we once again spotlight the power of expert nighttime rituals—backed by science and innovation—to help skin recover, repair and rejuvenate.”
About Estée Lauder
Estée Lauder is the flagship brand of The Estée Lauder Companies Inc., founded by Estée Lauder. The brand continues to deliver innovative skincare, makeup, and fragrance products. It engages with women in over 150 countries and remains committed to creating high-performance products that meet the needs of consumers worldwide.
