Luxury beauty brand Estée Lauder has launched its festive campaign, #CelebrateFestiveRituals, paying homage to Indian festivals such as Diwali, Navratri, Karwa Chauth, and Durga Puja. The campaign highlights these occasions as cultural touchstones and symbols of empowerment for women across India while embracing the country’s rich regional diversity. Through this initiative, Estée Lauder aims to showcase the beauty of inclusivity and spotlight the cultural rituals that unite people.
The campaign features four influential women, each representing a significant festival. Manushi Chhillar, known for blending tradition and modernity, leads the Diwali celebration. Roshni Chopra represents Karwa Chauth with her grace and dedication to the ritual. Shivani Bafna, with her passion for dance, captures the spirit of Navratri, while Rukmini Maitra brings her deep-rooted connection to Durga Puja into focus.
Shagun Singh, Brand Director at Estée Lauder, stated, “Our campaign, #CelebrateFestiveRituals, is a strategic tribute to India’s rich and diverse festive landscape. By highlighting the distinctive beauty and stories across Diwali, Navratri, Durga Puja, and Karwa Chauth, we deepen our commitment to regional diversity.”
Manushi Chhillar, Global Brand Ambassador for Estée Lauder, expressed her excitement about being part of the campaign, saying, “This campaign not only highlights the joy of the season but also emphasizes self-care and the importance of rituals that matter.For me, getting ready with Estée Lauder during Diwali is more than just a beauty routine; it symbolises confidence and self-expression.””
The campaign promotes Estée Lauder’s high-performance products, including the Advanced Night Repair Serum, Revitalizing Supreme+ Youth Power Crème, and Double Wear Stay-In-Place Foundation, among others.
About Estée Lauder
Estée Lauder is the flagship brand of The Estée Lauder Companies Inc. Founded by Estée Lauder, one of the world’s first female entrepreneurs, the brand today continues her legacy of creating the most innovative, sophisticated, high-performance skincare and makeup products and iconic fragrances – all infused with a deep understanding of women’s needs and desires. Today, Estée Lauder engages with women in over 150 countries around the world and at dozens of touch points – from in-store to digital.
