Amanté was conceived in 2007 with the mission to provide women in South Asia with high-quality, fashionable, and comfortable lingerie that complements their lifestyle. The brand’s vision is to empower women with products that make them feel confident and beautiful from the inside out. The brand blends style, comfort, and functionality in every piece, ensuring its customers feel supported and stylish every day.
Target Audience
Amanté’s target audience comprises of modern, confident women who value both aesthetics and comfort in their lingerie. They are fashion-forward, active, and appreciate the finer details in life. The brand caters to various age groups who seek lingerie that fits seamlessly into their dynamic lifestyles.
Key Categories
Its key categories include bras, panties, athleisure, swimwear, and layering and each is designed to meet diverse customer needs, offering a blend of comfort, style, and functionality. Out of these, bras, loungewear and athleisure are growing categories. The brand also offers an impressive range of sleepwear and shapewear and compression garments.
Product Innovation
Amanté prioritises a customer-centric approach in its product development, combining extensive research, feedback, and trend analysis. The brand’s design team works meticulously to ensure each product balances comfort, functionality, and style, using high-quality materials and innovative construction techniques. It approaches product development from a manufacturing perspective, collaborating closely with partner factories to ensure that every design is not only aesthetically pleasing but also optimised for comfort and functionality during production. Inclusivity is a key focus for the brand, which is continuously expanding its size range to cater to diverse body types. The brand’s goal is to ensure that every woman finds her perfect fit with Amanté, regardless of her size or shape. This expansion includes offering a wider variety of cup and band sizes across collections.
Technology Integration
Amanté is currently exploring the integration of smart textiles into future product lines. This includes fabrics that adapt to body temperature and innovative designs that offer enhanced support and comfort. Amanté is also committed to using innovative fabrics such as moisture-wicking, antimicrobial, and stay-cool materials. As pioneers in bonded and seamless bras, particularly with the launch of the Skins collection, the brand has set a new standard for lingerie that combines cutting-edge technology with everyday wearability. These technologies ensure that products are not only stylish but also perform exceptionally well in different conditions. The brand’s ultimate goal is to stay ahead of the curve by adopting emerging technologies that add value to its customers’ lives.
