Alia Bhatt-owned kids and maternity wear brand Ed-a-Mamma has revealed its Spring-Summer 2023 collection for kids in the age group of 4-11 years.
Sharing her delight on the new launch, the Bollywood star shared, “We are really excited to launch our SS ’23 collection which is all about celebration! Through our campaign and our collection, we’re celebrating the spirit of the spring-summer season with a splash of color, joy and positivity. In line with the brand’s ethos of ‘Children of Mother Earth,’ the latest collection is designed to help nurture in children a love of nature and build a conscious generation.”
The brand claims that the range is the amalgamation of elevated fashion trends designed with joyful aesthetics. The collection includes fun co-ord sets, graphic t-shirts, playful dresses, smart casuals and sporty fits. The color palette of the collection brings forth everything from vibrant pops of sky blues, verdant greens, fluorescent neons, cloud-like whites, along with earthy neutrals.
Iffat H. Jivan, Chief Operating Officer, Ed-a-Mamma emphasized, “With each new collection, we strive to strengthen our foothold in the eco-conscious fashion segment while staying true to each of our core values. Through the launch of Ed-a-Mamma’s SS ‘23 collection, we continue to reduce the gap in the market for good quality, sustainable yet affordable kidswear options that are entirely made in India. By mindfully featuring pro-planet and outdoorsy designs, we’re certain that this collection will appeal to the kids and their parents alike.”
