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EasyBuy expands national footprint with five new stores

Landmark Group’s value fashion brand EasyBuy has opened five large-format stores across four states in India, furthering its expansion strategy.

The new stores are located in Gadag (Karnataka), Moghalrajpuram (Vijayawada, Andhra Pradesh), Nikol (Ahmedabad, Gujarat), Arcot Road (Chennai, Tamil Nadu), and GT Mall (Bangalore, Karnataka).

Each store spans 8,000–10,000 square feet and features EasyBuy’s updated retail identity, including a redesigned logo, open façade, and modern store layout. These spaces offer a variety of contemporary and affordable fashion options for men, women, and children.

Karan Mehta, CEO of EasyBuy, highlighted the brand’s focus on expanding its reach and delivering aspirational fashion at competitive prices.

Founded in 2014 by the Landmark Group, EasyBuy has emerged as a leading contemporary value fashion destination. With merchandise manufactured locally in India and available in 150+ stores, the new openings are part of EasyBuy’s strategy to strengthen its presence in key markets across India.

EasyBuy offers a variety of styles, with over 1000 options priced under Rs 499 and new arrivals every fortnight, making fashion accessible to everyone.

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