On 3rd August 2023, Dyson, the global technology company, named Deepika Padukone as their Hair Care technologies brand ambassador. Through this partnership, Dyson aims to increase awareness around the importance of maintaining hair health, while continuing to drive relevance for Dyson’s technologically advanced styling tools.
The brand is renowned for consistently investing in the best of technology. Seven years ago, it revolutionized hair care with the launch of the Dyson Supersonic™ hairdryer – a machine that uses fast, controlled airflow and intelligent heat control to dry hair quickly, whilst keeping hair strong and healthy. Since then, Dyson has developed a range of styling tools engineered to provide superior styles for all hair types, limiting exposure to extreme heat damage. The performance of Dyson styling tools stems from over a decade of research – from the hair’s structure to airflow dynamics – while understanding the effect of thermal, mechanical and chemical damages.
Ankit Jain, Managing Director, Dyson India said, “We are pleased to partner with Deepika Padukone. Combining cutting-edge engineering and forward-thinking design, Dyson Hair Care technologies have and will continue to revolutionize the way we care for and style our hair. Our association with Deepika will further amplify conversations on versatile, healthy everyday styling suited for all hair types.”
Dyson Hair Care Brand Ambassador Deepika Padukone on her association said, “I’ve always believed that a hairstyle can make or break a look. Dyson’s commitment to innovation and focus on delivering advanced technology for healthier hair styling has always resonated with me and I truly believe that this association will inspire people to achieve superior hair styles while also caring for the health of their hair.”
Renowned for pushing boundaries and embodying elegance and sophistication, Deepika is known for her expression of individuality that she embraces in her craft. She is also a strong believer in making skin and hair care routines simpler, joyful and more effective with high-performance products backed by science. This aligns seamlessly with Dyson’s vision for redefining the hair styling experience with innovative engineering for every hair type, creating superior styles while avoiding heat damage.
Research sits at Dyson’s core
Dyson’s approach to styling is rooted in advanced science and technology. To expand and accelerate research and technology development across the beauty portfolio, Dyson announced plans to launch 20 new beauty products in the next four years along with a recently committed half a billion GBP. This investment will create new lab spaces to both sharpen Dyson’s understanding of global hair types and damage, while also supporting the continued diversification of Dyson’s beauty technology.
To seamlessly marry the world of science and technology with health and beauty, Dyson has introduced solutions meant for all hair types. The Hair Care range which includes the Dyson Corrale™ straightener, Dyson Supersonic™ hairdryer and Dyson Airwrap™ multi-styler, is the result of years of research and product development of Dyson hair engineers.
Across Dyson’s four Technology Campuses, 6,000 engineers and scientists have access to hundreds of laboratories. These spaces allow for rigorous testing of new ideas and technologies 24 hours a day. Developing technology for all hair types remains a crucial focus for R&D teams at Dyson.
About Dyson
Dyson is a global research and technology company with engineering, research, development, manufacturing and testing operations in Singapore, UK, Malaysia, Mexico, China, Poland and the Philippines. Having started in a coach house in the UK, Dyson has consistently grown since it was established in 1993.
Today, it has a global headquarters in Singapore at the recently renovated St James Power Station, and two technology campuses in the UK spanning over 800 acres in Malmesbury and the restored Hullavington RAF Airfield, alongside 10 engineering and research hubs around the world. Dyson remains family-owned and employs over 14,000 people globally including a 6,000-strong global engineering team. It sells products in 85 markets internationally in more than 250 Dyson Demo stores, as well as online through pioneering digital tools and virtual experiences.
Dyson is also investing £2.75bn in the business to conceive revolutionary products and technologies and has global teams of engineers, scientists and software developers focused on the development of solid-state battery cells, high-speed digital motors, sensing and vision systems, robotics, machine learning technologies and A.I.
Since inventing the first cyclonic ‘bagless’ vacuum cleaner – DC01- in 1993, Dyson has created problem-solving technologies in air purification, robotics, haircare, lighting, hand drying, and most recently in audio with their Dyson Zone™.
Key Hair care products
Dyson Supersonic™ hair dryer: The fast hair dryer, powered by the small, yet powerful Dyson digital motor V9, spins at up to 110,000rpm – up to 6 times faster than other hair dryer motors. Intelligent Heat Control measures air temperature over 40 times a second and regulates the heat to help protect your hair’s shine. The tool now comes with a range of attachments for different hair types, including the Flyaway attachment.
Dyson Airwrap™ multi-styler: Dyson’s best performing and most efficient Airwrap yet, reengineered for faster, easier styling. One machine. 13 attachments. Multiple styles. Multiple hair types. Curl, shape, smooth and hide flyaways. With no heat damage.
Dyson Corrale™ straightener: The only straightener to use flexing plates that shape to gather hair, this control enables styling with less heat and damage. It incorporates an intelligent sensor to regulate and adjust the temperature of its plates 100 times per second.
