Indian handloom clothing brand Dressfolk has raised an undisclosed funding round led by Eternal Capital, along with Ghazal Alagh, Founder of Mamaearth, and Dhruv Koli, Founder of Boba Bhai. Additional participants included Nobody Ventures, Eagle Wings Ventures, and 3 Peaks Ventures. Existing investors All In Capital, Sidhant Keshwani of Libas, and Vidur Kataria of Master Chow also reinvested in this round.
Nitin Mehrotra, Founder and CEO of Dressfolk, shared that the funds will be used to expand the brand’s offerings beyond sarees to create a broader range of contemporary Indian wear. “Dressfolk focuses on marrying design and comfort, which deeply resonates with our customers. Wearing authentic handlooms and craftsmanship is a matter of pride for the people,” he stated.
Dressfolk has grown nearly 200% in FY24 and maintains an average order value (AOV) of over INR 7,000.
Dhruv Dhanraj Bahl, Managing Partner at Eternal Capital, emphasised his support for the brand’s artisanal focus, “Our conviction in Dressfolk comes not only from their unique business model, which places Bharat and its artisanal heritage at the core, but also from their stellar team, led by Nitin, whose deep and contextual experience gives the company an edge over its peers.”
The brand collaborates with more than 800 weavers and 120 artisans across six Indian states and distributes its products through its website, marketplaces like Aza Fashions, Nykaa, and Myntra, and pop-ups nationwide.
With plans to launch an international website, Dressfolk aims to take Indian handloom global while supporting local weaving communities.
