Technology-native retail company ace turtle has collaborated with Myntra, one of India’s leading platform for fashion, beauty and lifestyle retail for the online launch of Dockers, the khaki lifestyle apparel brand and a division of Levi Strauss & Co. ace turtle is the exclusive licensee of Dockers in India.
The Dockers® brand offers a wide range of apparel and accessories, for men and women in versatile styles. While the brand remains focused on the classic khaki style and its founding principles, Dockers® has evolved its offerings to include more variety and appeal to a broader set of shoppers in both their professional and personal lives.
“Myntra’s unmatched reach and commitment to delivering a superior online fashion and lifestyle shopping experience aligns perfectly with Dockers’ ethos. We will continue to expand the distribution for Dockers to make its premium quality fashion apparel accessible to millions of Indian consumers leveraging our unique technology-driven operating model, deep understanding of Indian consumers and omnichannel commerce expertise,” Nitin Chhabra, CEO, ace turtle said.
Myntra will offer the complete apparel collection of Dockers, comprising over 160 SKUs, catering to the diverse fashion preferences of Indian consumers. From smart casuals to modern essentials, the collection includes Dockers’ signature khakis, shirts and sweaters enabling consumers to conveniently shop online from anywhere across the country. Dockers will have a dedicated Online Brand Store on the Myntra app and will have extensive visibility through Minis, Myntra’s widely viewed short video content.
“Myntra continues to be at the forefront of enabling access to the most sought-after international brands to our thriving base of fashion-forward consumers. We are thrilled to launch the iconic American brand Dockers on Myntra through our strategic collaboration with ace turtle. We believe that Dockers would be highly appreciated and loved by our growing base of premium male shoppers spread across the nation,” said Jayanti Ganguly, VP – Business, Myntra.
The Dockers® brand has been the authority in khaki pants for nearly 40 years and sparked a revolution in the way millions of men dressed around the world, shifting from the standard issue suit to a more casual look. Today, the brand has evolved into a casual lifestyle brand for both men and women. Dockers® is a division of Levi Strauss & Co. and is available worldwide.
ace turtle is vertically integrated from design, local manufacturing and marketing to reach consumers directly. It is powered by its proprietary technology which uses data science from design to fulfillment to meet the ever-evolving consumer expectations. Bengaluru and Singapore-based ace turtle is the exclusive licensee of iconic global brands Lee®, Wrangler®, Toys“R”Us®, Babies“R”Us® and Dockers® for India and other South Asian markets.
Myntra is one of India’s leading platforms for fashion brands and in m-commerce play. An integral part of the Flipkart Group, Myntra brings together technology and fashion to create the best experience in the fashion and lifestyle space in India. Myntra platform offers a wide range of over 6000 leading fashion and lifestyle brands in the country such as H&M, Levis, U.S. Polo Assn., Tommy Hilfiger, Louis Philippe, Jack & Jones, MANGO, Forever 21, Marks & Spencer, W, Biba, Nike, Puma, Crocs, M.A.C, and Fossil and many more. Myntra services more than 19,000 pin codes across the country.
