Ahead of Marvel Studios’ much-anticipated release Captain America: Brave New World, Disney Consumer Products India has rolled out an expansive range of themed merchandise in collaboration with 22 top brands. Featuring apparel, accessories, footwear, home essentials, and even a superhero-inspired two-wheeler, the collection ensures fans can embody the spirit of Captain America like never before.
Brands such as AXOR, Bata, Being Human, LEGO®, The Souled Store, TVS NTORQ, and Welspun are bringing the Super Soldier’s iconic legacy to life through innovative products. Fans can expect an exciting lineup, including:
- Fashion & Accessories: Being Human debuts a street-style collection with t-shirts, polos, shirts, denim jackets, and jeans featuring Captain America motifs. The Souled Store and Bewakoof introduce bold graphic tees and statement sneakers, while Reliance’s Yousta and Lifestyle Stores offer stylish superhero-themed fashion for men, women, and kids.
- Footwear: Bata’s North Star, Floatz, and Bubblegummers launch Captain America-inspired sneakers, while Myntra’s Kook N Keech adds its signature twist to the hero’s legacy.
- Home & Lifestyle: Athom Living and Welspun bring superhero energy to bath towels, bed linens, and more.
“Marvel’s influence has grown from fandom to a pop culture movement,” said Priya Nijhara, Director, Disney Consumer Products India. “Captain America’s courage and resilience inspire millions, and our collaborations reflect the passion of fans eager to integrate Marvel into their daily lives.”
