August 2023: ~Aiming to provide an immersive shopping experience and using the power of Gaming, Web3 and AI, Dennison is announcing its partnership with Trace Network Labs – a renowned workwear apparel company based in India – to build their first brand store in the PARIZ Metaverse for Fashion & Lifestyle~
This collaboration will introduce an innovative and immersive shopping experience for Dennison’s created digital collections in their PARIZ metastore, enabling the Brand to extend its already established Web2 digital footprint to the Web3 space as well.
The Dennison Brand Metastore will go Live on PARIZ Metaverse on 28/08/2023
At the heart of Dennison’s ethos lies a vision of offering high-quality, affordable, sustainable & low-maintenance ready-to-wear outfits that resonates with people from all walks of life. Dennison has been known to integrate innovative methods and technologies in their business model. They have embraced e-commerce as their primary mode of sales & distribution – with no physical stores at all. This has enabled the brand to reach a large audience in a short period while also becoming a favorite go-to workwear brand for millennials.
Driven by this vision, Dennison chose PARIZ Metaverse, to expand its offerings by designing an extensive 3D virtual brand store in the metaverse to reach out to a much larger and global audience.
Developed by Trace Network Labs, PARIZ is pioneering the new genre of online commerce, that will enable users to buy in the metaverse, and get their purchases delivered at their doorstep. PARIZ Metaverse’s cutting-edge technology merges Web 3.0, 3D, AR/VR, and eCommerce, providing an unparalleled and engaging online shopping ecosystem. PARIZ has already onboarded fashion brands like Aditya Birla’s Styleup, Madame & Zivame who have opened their first retail metastores in the Metaverse.
Unique Offerings
Discount Coupons for Opening Day Visitors: Each visitor to the Dennison Brand Store in PARIZ Metaverse on its opening day will get a Discount coupon for INR 500 that can be redeemed on purchases made on the Dennison online store: https://dennison.in/
All visitors will be able to get their unique Coupon Codes only on visiting the Dennison Metastore in PARIZ. Visit here to get your discount code: https://pariz.trace.network/shopping
Dennison Gaming Nights: Dennison will be organizing some exciting & unique Gaming Nights in PARIZ which will have some exciting offers hidden as rewards to all those who participate. Top 10 winners during the gaming nights will get coupons that will enable them to acquire a Dennison product Free of cost. All rewards are redeemable at the Dennison e-commerce site.
Many upcoming and exciting offers await all those who visit PARIZ Metaverse for Fashion & Lifestyle.
Unique Proposition for Dennison
Dennison’s brand store in PARIZ will not only add value to their business but also enable their vision & mission in multiple different ways:
Borderless Fashion: Breaking geographical barriers, making Dennison’s virtual fashion accessible to the Web3 audience worldwide.
Virtual Fashion Events: Hosting fashion shows, launch parties, and interactive events in PARIZ’s event spaces to engage the Web3 audience globally.
Carbon-Neutral Virtual Garments: Offering eco-friendly digital fashion pieces as an alternative to physical apparel, aligning with Dennison’s commitment to sustainability.
NFT Fashion Collections: Exclusive, limited-edition virtual fashion NFTs for collectors within the Web3 community.
Virtual Dressing Rooms: Innovative AR-based try-on experience, allowing users to visualize and experiment with Dennison’s apparel virtually.
Virtual Fashion Ownership: Leveraging blockchain technology to grant ownership rights to digital fashion items, allowing users to buy, sell, or trade within the metaverse.
About Dennison
Starting in 1988, Dennison was founded with a mission to redefine the modern indian’s wardrobe thus challenging conventions with an affordable ready-to-wear workwear apparel line that is low on maintenance but high on quality. Dennison’s ethos of functionality and sustainability defines it thus far, which bridges gaps in workwear for both men & women. Now, pioneering plant-based fashion with hemp, bamboo, and more, Dennison is poised for a bright future under their able leadership. Today, Dennison stands as a celebrated brand, offering a range of clothing that caters to diverse tastes while leaving a positive impact on the world.
