Everyone wants to put their best foot forward when it comes to dressing up. Whether you are going to a party or meeting an important client, there’s no doubt in saying that looking great gives an extra boost to your confidence. But fashion is not gender specific. Men are now showing increasing interest in looking sharp and stylish. To cater to that need, Dennison is launching clothing for men made entirely organically.
Dennison’s new Hemp Collection is their very first sustainable initiative for mother earth. The fabrics used in their hemp collection are grown organically using 33% less water. In an attempt to eliminate harmful elements, they have used Azo-free color dyes. They have also replaced plastic buttons with buttons made out of coconut and use recycled threads for stitching. Their Hemp collection also includes fused recycled label and papers with green packaging, making them one of the most sustainable products in India. They are designed in such a way that they save natural resources and focus more on creating awareness around sustainable fashion. The fibers used in the collection protects from UV rays and mold resistance.
Everyone wants to put their best foot forward when it comes to dressing up. Whether you are going to a party or meeting an important client, there’s no doubt in saying that looking great gives an extra boost to your confidence. But fashion is not gender specific. Men are now showing increasing interest in looking sharp and stylish too. But not just fashion, they are showing interest towards sustainable fashion as well.
To cater to this growing need, Dennison is launching clothing for men made organically.
Dennison’s new Hemp Collection is their very first sustainable initiative for mother earth. The fabrics used in their hemp collection are grown organically using 33% less water. In an attempt to eliminate harmful elements, they have used Azo-free color dyes. They have also replaced plastic buttons with buttons made out of coconut and used recycled threads for stitching. Their Hemp collection also includes fused recycled label and papers with green packaging, making them one of the most sustainable products in India. They are designed in a way that save natural resources and focus more on creating awareness around sustainable fashion. The fibers used in the collection protects from UV rays and mold resistance.
Dennison have also introduced pastel and earthy color pallets in the collection like Irish Flower, mango Sorbet, soapnut, cobalt Blue, Beige, optic white, earthy pink, mint green etc. For chill weekends or holiday plans they have incorporated digital prints such as paisley, damask, ethnic motif, festive floral whereas for occasional wear they have abstract, geometric, brogue, tropical, Ditsy floral, pastel block prints. In addition to their series of e-waste cotton waist payjama pants, they are also launching waist flex trousers this month.
Available Exclusively on Myntra
Starting from Rs.4499/- to Rs. 5499/-
