L’Oréal’s VC fund BOLD, V3 Ventures, DSG Consumer Partners, along with existing investors Kalaari Capital and Beenext participated in the funding round…
Science-backed skincare brand Deconstruct has raised ₹65 crore in a funding round led by L’Oréal’s VC fund BOLD, V3 Ventures, and DSG Consumer Partners. Existing investors Kalaari Capital and Beenext also participated. The funding follows the brand’s 1000% growth in FY25, achieving an annualised net revenue of ₹200 crore.
The funds will be directed toward product innovation, strengthening the brand’s leadership in categories like sunscreens and serums, and expanding its presence in Quick Commerce platforms and retail to enhance accessibility. The brand also aims to bolster its position in the ‘gentle actives’ segment and diversify its product portfolio.
Malini Adapureddy, Founder, Deconstruct, said, “We have always built our products with the vision that effective skincare need not be irritating and getting customer love for the exact same reason has been incredibly rewarding. Over the past year, we’ve helped 2Cr+ beginners start their skincare journey, in the most remote pin codes. This funding empowers us to singularly focus on building highly effective yet gentle products.”
Deconstruct focuses on evidence-based skincare designed to be effective yet gentle. Its products cater to diverse skin types, including sensitive skin, and address region-specific needs such as India’s hot and humid climate.
The funding is expected to support the brand’s growth in product development and distribution while aligning with its mission to offer beginner-friendly, science-backed skincare solutions.
