DECATHLON has entered into a strategic partnership with Myntra, one of India’s leading fashion and lifestyle platforms, to expand its reach across Tier 1, 2, and 3 cities, covering nearly 98% of Myntra’s serviceable pin codes. This collaboration will enhance the accessibility of DECATHLON’s sportswear, footwear, accessories, and other sports essentials, focusing on growing markets such as Northeast India.
The partnership aims to meet the rising demand for specialized sportswear and athleisure by integrating both physical and online shopping experiences. DECATHLON’s products, including apparel, shoes, backpacks, and equipment for over 40 sports like hiking, trekking, fitness, swimming, badminton, and football, will be available to customers nationwide.
Sankar Chatterjee, CEO of DECATHLON India, stated, “We are thrilled to announce our strategic association with Myntra. This is a significant step in enhancing our e-commerce presence and allows us to reach a much larger audience across India. Myntra’s wide network and premium customer base will help us inspire more individuals to embrace an active lifestyle.”
Sharon Pais, Chief Business Officer of Myntra, added, “Our association with DECATHLON will make a wide array of sports products more accessible, particularly in emerging regions. This collaboration supports our commitment to promoting an active lifestyle and fitness adoption across the country.”
To promote the partnership, DECATHLON’s Myntra store will receive prominent visibility on the app during the launch period, alongside targeted social media campaigns aimed at expanding customer engagement.
About DECATHLON
A global multi-specialist sports brand offering 60 sports under one roof, catering for everyone from beginners to top athletes, DECATHLON is an innovative manufacturer of sporting goods for all skill levels. With 101,000 teammates and 1,750 stores worldwide, DECATHLON and its teams have been working ever since 1976 to fulfill an ongoing ambition: Move people through the wonders of sport, to help them be healthier and happier in a sustainable future.
About Myntra
Myntra is one of India’s leading platforms for fashion, beauty and lifestyle brands and in m- commerce play. An integral part of the Flipkart Group, Myntra brings together technology and fashion to create the best experience in the fashion and lifestyle space in India. Myntra platform offers a wide range of over 9700+ leading fashion and lifestyle brands in the country such as H&M, Levi’s, U.S. Polo Assn., Tommy Hilfiger, Louis Philippe, HUDA Beauty, MANGO, Forever 21, Marks & Spencer, W, Biba, Nike, Puma, Crocs, M.A.C, and Fossil and many more. Myntra services over ~19,000 pin codes across the country.
