Decathlon India, a major sports products brand, and Zepto, one of India’s fastest-growing quick commerce platforms, have formed a strategic partnership aimed at bringing a wide range of sporting goods to Indian consumers. The collaboration is set to expand across 16 cities, including Mumbai, Bengaluru, Delhi-NCR, Chennai, and Hyderabad, enabling quick access to Decathlon’s products with deliveries promised in as little as 10 minutes.
Decathlon began its quick commerce journey in Bengaluru in mid-August, as reported by IMAGES Business of Fashion. For more details on the initial launch, read the full story here.
Decathlon’s extensive portfolio, available on Zepto, includes fitness equipment, outdoor gear, team sports supplies, and more, ensuring that consumers have quick and easy access to quality products for their active lifestyles.
Aadit Palicha, CEO of Zepto, commented on the partnership, stating, “We are thrilled about Decathlon being a part of the Zepto family and I thank our sellers for having enabled this. We believe in promoting an active lifestyle and are excited about the opportunity to work with our sellers to make fitness products more accessible to millions of Indians.”
Sankar Chatterjee, CEO, Decathlon India, said, “We are excited to collaborate with Zepto to bring greater access to a wide range of sports products for our fellow Indians. As the demand for an active lifestyle in the Country continues to grow, we are committed to being part of this journey. This partnership further strengthens our mission to move people through the wonders of sport by quickly and efficiently delivering sporting products and equipment directly to their doorsteps.”
As Decathlon continues its focus on creating an integrated shopping experience, combining physical and online options, Zepto is becoming a key platform for established brands entering the quick commerce market. This collaboration sets a new benchmark for convenience and quality in India’s retail space, allowing fitness enthusiasts and sports lovers to enjoy Decathlon’s world-class products with Zepto’s well-known speed and reliability.
