Krvvy, a functional direct-to-consumer (D2C) lingerie and shapewear brand, has secured Rs 6.1 crore in a pre-seed funding round co-led by Titan Capital and All In Capital. Other investors include Nikita Gupta, Co-founder, Housepital, Emmanuel Suraj, CEO, DefinEquity, Anuj Jain, Vice President, Investwell, and Anubhav Arora, Head of Credit, Metalbook.
Founded in May 2024 by engineering graduates Yash Goyal and Anant Bhardwaj, Krvvy (pronounced “Curvy”) focuses on creating innovative innerwear solutions tailored to Indian women. The brand aims to address the unique needs of Indian body types with products emphasising comfort, functionality, and inclusivity.
“We are thrilled to welcome Titan Capital and All In Capital to our mission of redefining the women’s innerwear industry through innovative designs focused on functionality and comfort,” said Yash Goyal, Co-founder & CEO Krvvy, adding, “This funding will primarily be allocated to research and development, allowing Krvvy to expand its product range and introduce innovative functional innerwear products to the Indian market.”
Currently selling through its website and marketplaces such as Amazon and Myntra, Krvvy plans to utilise the fresh funds to expand its online and offline presence.
Aditya Singh, Co-founder, All In Capital, noted the market potential, stating, “With rising trends prioritising function and comfort over fashion, Krvvy is well-positioned to disrupt India’s women’s innerwear market, currently valued at over ₹50,000 crore. The brand has already achieved a 40-fold growth in less than a year and is poised for further expansion.”
Krvvy’s portfolio includes bras, underwear, and shapewear, all designed to blend comfort and style with practicality. The company aims to fill a gap in the market by addressing the growing demand for functional and inclusive innerwear solutions.
