In a move that marks a significant milestone for Niharika Bhasin’s acclaimed jewelry line, ‘Akirahin’ has now secured a spot at Good Earth, India’s renowned design house known for curating luxury homegrown brands.
Niharika Bhasin, a prominent costume designer renowned for her distinctive creations, specializes in crafting boutique handcrafted silver jewelry adorned with exquisite colored stones. Her line, ‘Akirahin,’ named as an inversion of her name, has garnered attention for its unique designs and meticulous craftsmanship.
The collaboration with Good Earth represents a strategic expansion into offline retail for Akirahin, which had previously primarily operated through local pop-ups. The move to Good Earth stores provides a permanent platform for showcasing Niharika’s jewelry collection to a broader audience of discerning consumers.
The debut collection, titled ‘Insect Garden,’ reflects Niharika’s fascination with the captivating world of insects and her passion for creating intricately designed silver jewelry pieces. With a focus on artisanal craftsmanship and creative expression, this collection embodies the fusion of artistry and innovation.
“We are thrilled to collaborate with Good Earth, a beacon of fine artistry and refinement, to present our meticulously crafted jewellery collection. Together, we aim to elevate the art of living by offering exquisite pieces that exude unique charm,” says Niharika Bhasin.
As Akirahin finds a new home at Good Earth stores, customers can now explore and purchase Niharika Bhasin’s captivating jewelry creations, each piece telling its own story and inviting wearers on a journey of discovery.
