The lingerie, sleep, and personal care brand launched its first-ever plus-size bra collection. This new collection aims to cater to the increasing market that requires fashionable, comfortable, and well-fitting lingerie for plus-sized women.
The new collection includes a variety of styles, from everyday essentials to elegant designs, ensuring that every woman can find something that suits her taste and comfort.
Neha Kant, Founder of Clovia, stated, “We understand the unique challenges that come with finding the right fit, especially in the plus-size segment and have dedicated extensive research and development to create designs that offer comfort and style. Our goal is to ensure that every woman, regardless of size, has access to lingerie that not only fits perfectly but also makes her feel confident.”
The plus-size bras are designed to support, contour, and reshape larger busts. They feature full-coverage cups to control spillage and have broad underbands and shoulder straps for optimum uplift and support. The minimiser bras are crafted to make bigger busts appear one size smaller, with a comfortable compression that reduces bust projection.
Clovia’s plus-size bras have seamless cups to ensure a flawless and flattering fit under any attire. The range includes several size options from 32B to 44F.
The minimiser bras are designed to reduce bust projection and provide a more flattering look. They feature high-coverage full cups and comfortable compression technology to offer a secure fit while creating the illusion of reduced bust size.
Clovia is a fashion, lingerie, and personal care brand for urban millennial women. Launched in 2015, the company designs, manufactures and sells premium fashion lingerie, innerwear, nightwear, shapewear, swimwear, and athleisure products under the brand Clovia, and personal care products under the brand Skivia from the House of Clovia. Reliance Retail Ventures acquired an 89% stake in the brand Clovia in 2022.
Today, Clovia’s offerings include more than 6,000 product styles in lingerie (250+ new styles a month) in 50+ sizes for 9 body types based on its feedback-led design approach and backed by its proprietary ‘Clovia Curve Fit Test.’ The company ships nearly 1.3 million products a month, with a bra being shipped every 1.5 seconds. Clovia has a customer base of over 5 million across online and offline channels in 2,500+ cities.
