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ClayCo introduces hyperpigmentation serum in ‘Rituals of Japan’ skincare range

ClayCo has launched a new product in its ‘Rituals of Japan’ skincare range – the Mushroom Complex Hyperpigmentation Serum with 10% Tranexamic Acid. The serum is formulated with a blend of 10% Tranexamic Acid, 10% Niacinamide, and Mushroom Complex, targeting hyperpigmentation and dark spots such as sun damage and melasma.

The serum, priced at Rs. 999 for a 30ml bottle, is designed to even skin tone and reduce pigmentation issues. It is available for purchase on ClayCo’s official website and major e-commerce platforms, including Amazon, Nykaa, Myntra, Tira, Zepto, and Blinkit.

Niharika Jhunjhunwala, Founder and CEO, ClayCo noted that pigmentation remains a prevalent skincare concern in India due to varying regional weather conditions. The new serum is intended to address hyperpigmentation for individuals across different age groups and regions.

This product joins ClayCo’s existing ‘Rituals of Japan’ line, which includes cleansers, moisturizers, creams, glow essences, face washes, serums, masks, polishers, and sponges.

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